Because Internet: Understanding the New Rules of Language

Because Internet: Understanding the New Rules of Language Review

A linguistically informed look at how our digital world is transforming the English language.

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

Title:Because Internet: Understanding the New Rules of Language
Edition Language:English

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    Because Internet: Understanding the New Rules of Language Reviews

  • Amanda

    The first book I've ever felt was written for ME: an Internet kid of a particular micro-generation, interested in examining my online life with as much respect and rigor as we apply to traditional lit...

  • NinjaMuse

    In brief: A linguist looks at the ways the internet has changed English, with digressions into internet culture as a whole.Full disclosure: This was a reading copy which I received through work, with ...

  • Niklas Pivic

    This is as much a guide into the world of how living with internet—and all device-interconnected glories around it—has changed language and the ways in which we think, as it is a linguistic analys...

  • Mehrsa

    Fascinating research about the evolution of online language and the differences between generations. I am not a digital native and so I always try to use good grammar in texts and tweets and I know th...

  • Jennie

    。・:*:・゚★,。・:*:・゚ 4.5 stars 。・:*:・゚★,。・:*:・゚Brilliant and joyful examination of language in the age of the internet. You'll learn something and you'll enjoy the ...

  • Ili Pika

    Because #IamOldA review of a book about the linguistics of the internet.I looked forward to this book because #IamOld and often puzzled by things I read on the internet and would like to understand th...

  • Jen

    This was super fun to listen to, and I'm glad that I opted to listen (the author's twitter posts about pronouncing keysmash and lol, etc. were a tipping point -- how could I, an dyed-in-the-wool inter...

  • Sharon

    This is a fascinating and incredibly accessible look at how language has evolved in tandem with the internet. Although it's primarily about English, McCulloch is thoughtful about incorporating example...

  • Peter Tillman

    The author at Scalzi's: https://whatever.scalzi.com/2019/08/0...Excerpt:"I found out that, paradoxically, a book can be bigger than the internet. The very constraints of a book — its linearity, its ...

  • Anne-Cara

    I award this book five stars and all the internets; A++, would read again. (Very linguistics, much awesome, wow)...