The Modi Effect - Inside Narendra Modi's Campaign To Transform India

The Modi Effect - Inside Narendra Modi's Campaign To Transform India Review

How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India?

On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before.

Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty.

Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.

Title:The Modi Effect - Inside Narendra Modi's Campaign To Transform India
Edition Language:English

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    The Modi Effect - Inside Narendra Modi's Campaign To Transform India Reviews

  • Rohit Ghai

    I didn't hear about this book while it was being written (I don't think many people did), but when the story broke, it was quite close to the release of the book. The snippets that appeared in the med...

  • Nithesh

    The book didn't reveal any "big" secrets about the Modi campaign. Some explanations about the finer details like announcing candidates in the fag end of campaign and saving interviews for the very las...

  • Mike

    I’m not much given to reading books on politicians, but this one on India’s new Prime Minister is fascinating. It’s less a biography than an overview of the extraordinary campaign that put Modi ...

  • Ronak Patel

    If you are looking for an insight about the general election campaign of Narendra Modi in 2014, don't go for this book.However, if you absolutely disconnected to politics & election then you might fin...

  • Shashank Vaze

    The year 2014 has been an exciting, energizing and electrifying year for Indian politics. This General Election has been an important turning point for the India in days to come. Thanks to the blitzkr...

  • Muthu Raj

    Gives details into Modi campaign with impressive details. But the writing style is bland and disappointing in terms of even cursorial analysis....

  • Prasannajeet Pani

    Going inside the campaign which got the political leader with the largest number of votes in the world, the author presents what appears as a outsider and unbiased account of the BJP 272+ machinery....

  • Diocletian

    I knew little of Modi before I read this book, which I picked up on a whim. What I learnt was that, he is a highly arrogant, egomaniac with delusions of grandeur. He refers to himself in the third per...

  • Aditi Mukherjee

    This book could very well have been named - The determined Prime Minister (After Ex Prime Minister's Manmohan Singh's book 'The Accidental Prime Minister.') For someone who hasn't read much about Nare...

  • CSin

    I read this book right after finishing Rajdeep Sardesai's account of the 2014 Indian elections and yet found both the books equally valuable. Since both the books have been written by veterans in thei...